British Social Season 2025: The Boat Race partners with CHANEL

Regularly attended by over 250,000 spectators and watched by many millions more on television annually, The Boat Race 2025 is due to take place on the famous Championship Course that stretches over 4.25 miles of tidal Thames in West London between Putney and Mortlake. It is one of the earlier events in the British Social […]
British Social Season 2025: Excitement builds ahead of the Cheltenham Festival

The British Social Season is beginning to attract a lot of attention after we released all of the key dates for the most prestigious events to attend this year. The Sloaney has lots of different features planned throughout the duration of The Season. We will shortly be publishing our guide for What to wear to […]
The Season: The MARS Badminton Horse Trials 2025 Box Office opens

The year is off to a flying start with the countdown to the MARS Badminton Horse Trials 2025. The Box Office has opened and there is a promise of thrilling, top-class equestrian competition in Britain. Spectators have the tantalising prospect of watching Team GBR’s Olympic gold medallists from Paris in action on home ground, where […]
Top-tier rowing awaits those visiting Henley Royal Regatta 2024

The crowds are gathering in Henley-on-Thames for the world-famous Henley Royal Regatta 2024. Crews are competing for a coveted place on Finals Day, which takes place on Sunday 7th July. This is the 185th year of this prestigious event and it is more popular than ever with competitors and spectators alike. For July 2024, there […]
RHS Chelsea Flower Show Celebrities: The Social Diary

Words: Cat Gray, Celebrity Editor | Images: Cat Gray, Laura Toogood and Sarah Bacon The preview day of the RHS Chelsea Flower Show 2024 attracted a host of famous faces. The RHS Chelsea Flower Show is a highlight of the British Summer Social Season and it is a spectacular horticultural celebration. The King and Queen […]
The Season: RHS Chelsea Flower Show 2024 opens in Royal style

Words: Laura Toogood I Additional reporting: Cat Gray | Images: Sarah Bacon The RHS Chelsea Flower Show 2024 began today with an exclusive preview of this year’s show gardens and The Great Pavilion. A host of VIPs gathered, along with members of the world’s media, to explore the impressive show gardens and floral displays. The […]
Badminton Horse Trials Trot Up 2024: The Fashion Report

The sun shone brightly at the Mars Badminton Horse Trials 2024 throughout the day today. The warm rays encouraged a large crowd to gather in front of Badminton House to watch the riders and horses present themselves at the First Horse Inspection. This is a momentous occasion and, in recent years, there has been an […]
The Season: Queen Camilla to attend Badminton Horse Trials 2024

We don’t want to speak too soon, but the weather forecast is looking like it will provide some sunshine this week for the 75th anniversary of the Mars Badminton Horse Trials. The event is due to welcome visitors from across the world, including a very special guest. The organisers of the Mars Badminton Horse Trials […]
The Season 2024: The Mars Badminton Horse Trials celebrates its 75th anniversary

Next week, crowds will descend upon the Cotswolds for the 75th-anniversary of the Mars Badminton Horse Trials. The event has become a highlight of the early part of the British Social Season. It was founded in 1949 and takes place on The Duke of Beaufort’s estate in Gloucestershire. This is a popular outdoor family occasion, […]
The Season: Royals, famous faces and sport stars pictured at Cheltenham Festival 2024

Despite the wet and windy weather at times, it has been a fantastic week so far at Cheltenham and the damp spell certainly hasn’t put off the crowds. The atmosphere has been eclectic throughout, with people queuing from 10 o’clock in the morning to enjoy a piece of the action at Prestbury Park. Style Wednesday […]
The British Social Season turns its attention to Henley Royal Regatta 2023

The British Summer Social Season is in full swing and the events are coming thick and fast. Following on from a successful Royal Ascot last week, the society and sporting calendar is turning its attention to the Henley Royal Regatta 2023. The crowds have been flocking to the riverside to watch some thrilling racing on […]
Royal Ascot 2023: Historic racing and fabulous fashion

This week, the crowds are gathering at Ascot Racecourse for one of the highlights of the British Summer Social Season. Royal Ascot attracts racing fans and fashionistas from across the global and it is one of the most popular events to attend at this time of year. During Royal Ascot 2023, the King and Queen […]
Horticultural treasures admired by all at the RHS Chelsea Flower Show 2023

Words: Laura Toogood | Photography: Sarah Bacon The British Social Season is in full swing and the weather has brightened up just in time for one of the highlights of the calendar, the RHS Cheslea Flower Show. As one of the best horticultural occasions in the world, the RHS Chelsea Flower Show attracts the very […]
The Season: A host of eventing stars line up for Badminton Horse Trials 2023

Cheltenham Festival saw the British Social Season start with a bang and there are plenty more exciting events on the horizon. Badminton Horse Trials 2023, presented by Mars Equestrian, is only a couple of months away. The competition will take place from the 4th – 8th May and promises to be an action packed few […]
The Season 2023: Glorious sunshine heralds the start of this year’s Cheltenham Festival

Cheltenham Festival 2023 was bathed in glorious sunshine as the gates opened for first day of the meet, Champion Day. The renowned racing fixture is one of the first social and sporting occasions of the British Social Season. Cheltenham Festival has always been popular and the fabulous weather added some extra special brightness to this […]
The Season 2023: Gold Cup 100 countdown will start after this year’s big race

The beginning of this year’s British Social Season is only a matter of weeks away. The Festival at Cheltenham Racecourse will be the first major sporting and social fixture of The Season 2023. You can stay up-to-date with all the major occasions in our popular guide to the British Summer Social Season and we will […]
The Season 2023: Hartley Botanic reveals its plans for the RHS Chelsea Flower Show

Words: Cat Gray With a new year, comes the British Social Season 2023. We have all the key dates for the big events already in our essential guide, which you can read here. The RHS Chelsea Flower Show is always a stunning highlight of the British Summer Social Season calendar and plans are already underway […]
Equestrian brand, LeMieux, joins Land Rover Burghley Horse Trials sponsors’ roster

LeMieux has announced a new partnership with Land Rover Burghley Horse Trials (1-4 September), which takes place towards the end of the British Summer Social Season. The leading equestrian brand will become a supporting sponsor for the next three years of the event. LeMieux are sponsoring the cross-country combination fence in Burghley’s Main Arena – […]
RHS Chelsea Flower Show 2022: The Social Diary

Words: Laura Toogood | Photography: Sarah Bacon A host of stars and VIPs attended a Private Viewing of the RHS Chelsea Flower Show 2022. There was tremendous excitement as the gates to the Royal Hospital Chelsea opened for this year’s event, which has made a welcome return to its usual spot in the British Summer […]
The Season 2022: A successful debut for Salon Prive London

Salon Prive has long been a highlight of the British Summer Social Season. The event usually takes place towards the end of summer in the spectacular surroundings of Blenheim Palace. However, this year, Salon Prive has expanded and introduced a new fixture to The Season. In addition to the usual autumn gathering, Salon Prive recently […]
The Season 2022: World’s greatest cars heading to Salon Privé London

Salon Privé London is set to make its debut at the Royal Hospital Chelsea, London from 21-23 April 2022, and the brand-new fixture promises to be one of the UK’s most exclusive luxury motor shows. At the heart of the event is the unique Concours de Vente, a groundbreaking concept that will feature 60 of […]
The Season 2022: Champagne Pommery partners with RHS Chelsea Flower Show

Champagne Pommery has been revealed as the Champagne Sponsor for the RHS Chelsea Flower Show, bringing together the world’s greatest flower show with one of the world’s favourite champagnes. From 24th to 28th May, visitors to the RHS Chelsea Flower Show will be able to enjoy a glass of Pommery whilst taking in spectacular garden […]
The Season 2022: Badminton attracts top class competitors

Badminton Horse Trials, presented by Mars Equestrian, has attracted a top-class field of entries. The event will be headed by Great Britain’s reigning Olympic, World and European champions and includes 14 of the top 20 riders in the FEI Eventing World Athlete Rankings. The Olympic team gold medallists will be competing against each other at 5-star […]
A summer of packed events at Blenheim Palace

Edited by Travel Correspondent, Patricia Bech As the UK starts to become excited about moving towards less Covid-19 restrictions, many people are starting to look ahead to the summer months. The Sloaney’s British Summer Social Season Guide is full of the main events that will be taking place over the coming months. In addition to […]
The Season 2022: A preview of the Kate Gould RHS Chelsea Flower Show Garden

Edited by Jon Charles Kate Gould has become known as one of the most sought-after garden designers in London. She was encouraged by her parents from a young age and has gone on to win five Chelsea gold medals during her career. At this year’s RHS Chelsea Flower Show, her garden will be known as ‘Out of […]
The British Summer Social Season 2022 is in full swing – check all the dates here

Most of the key events that form the British Social Season have returned for 2022. While some events managed to run last year, others were cancelled due to the Covid-19 pandemic. This year, they are back with a bang and more popular than ever! Our longstanding annual British Summer Social Season Guide previews all of […]
The Season 2022: The H. Miller Bros announce ‘Alder Hey Urban Foraging Station’ designed for Alder Hey’s Children’s Charity at Chelsea Flower Show

Award-winning designers, Hugh and Howard Miller of H. Miller Bros are delighted to announce their ‘Alder Hey Urban Foraging Station’, designed for Alder Hey’s Children’s Charity in Liverpool, will be showcased at the RHS Chelsea Flower Show between 24-28th May 2022, before being relocated to the children’s hospital as a permanent feature to benefit patients and their families. The garden is mindful of children’s […]
The Season 2022: Badminton TV launches

After a very challenging time, many of the events that form the British Summer Social Season look set to make a welcome return this year. Badminton Horse Trials is one of the earlier events that takes place in the calendar. The 5-star international equestrian event was founded in 1949 and it is held on The […]
Nevill Holt Opera announces new dates for 2021

As the rollout of the Covid-19 vaccine continues, many events in the British Summer Social Season are hoping to go ahead in 2021 and run later in the year. You can stay up-to-date with the calendar here. While the country remains locked down, the team behind the Nevill Holt Opera 2021 has been looking ahead. […]
Key dates revealed for the British Summer Social Season 2021: Watch the start of The Season at home

As it stands, the British Summer Social Season seems something of a distant memory. Social occasions are sadly a thing of the past at the moment. The COVID-19 pandemic resulted in most events on the British Summer Social Season calendar being cancelled last year. The situation is yet to be resolved and there are significant […]
What to wear to Cheltenham races in March

We have picked some of our favourite pieces to act as style inspiration when planning what to wear to Cheltenham races in March, most importantly, Cheltenham Gold Cup day...
The Cheltenham Festival is in full swing. When racing takes place in March, it can be tricky to decide what to wear. Although we are currently experiencing a relatively dry spell, you should be prepared for all weather conditions. You never know what the elements have in store when you are planning what to wear to […]
The Sloaney announces Media Partnership with Prestige London 2017

We are thrilled to announce that The Sloaney is an official Media Partner for Prestige London 2017. This luxury event takes place from Thursday 8th of June to Saturday the 10th of June 2017 at Battersea Evolution in London. The event first launched three years ago and Prestige London has grown rapidly since to present […]
Badminton Horse Trials 2017: Tickets now on sale

The Ticketing Office for the 2017 Mitsubishi Motors Badminton Horse Trials is now open for advance sales. The world’s premier Three Day Event, which runs from Wednesday 3rd May to Sunday 7th May in the Duke of Beaufort’s Gloucestershire park will for the first time offer a first prize of £100,000, with money prizes going […]
Glorious Goodwood 2016

One of England’s best loved race meets is currently taking place in the south of the country. Glorious Goodwood is proving as popular as ever and we visited the beautiful estate yesterday. Beams of sunshine broke through the cloud during the latter part of the afternoon to bring a bright end to an exciting day […]
The Pommery Dorset Seafood Festival

The Pommery Dorset Seafood Festival took place last weekend in the beautiful surroundings of Weymouth Harbour. This is one of the regional events that features in our guide to the British Summer Social Season and it continues to grow in strength each year. The Pommery Dorset Seafood Festivals gives guests the chance to try a […]
Rosé at the races: Château La Gordonne arrives at Goodwood

Goodwood has welcomed a new rosé bar for racing fixtures. This weekend Château La Gordonne was served at the May Festival and it will be available throughout the racing season at Goodwood this summer. The rosé bar overlooks the parade ring and the Richmond Enclosure. It is a stylish places to relax at the racecourse and […]
Get perfectly smooth legs with the Braun Silk Expert

Thanks to some wonderful sunshine recently it certainly feels as though the British summer has arrived. This means that it is time to bring shorts, skirts and dresses to the front of the wardrobe. Whether you are going about your daily tasks in a barelegged outfit or planning to attend one of the events on […]
Chestertons Polo in the Park welcomes the Great Polo Food Festival

Chestertons Polo in the Park is one of the leading equestrian fixtures in our guide to The Season. This year, the popular event will welcome a new addition by hosting the Great Polo Food Festival. This has been launched to deliver an exceptional culinary experience across the three-day festival that takes place in London. The […]
Nevill Holt Opera tickets go on sale

The Sloaney recently announced the 2016 launch of our popular annual guide to the British Summer Social Season. It is packed full of exciting events, which are hosted in stunning locations around the country. The Nevill Holt Opera is one of the regional highlights of The Season and tickets are selling out quickly. The Nevill […]