About Us

The Sloaney: A British view on worldwide luxury  

The Sloaney is a luxury publication that features fashion, beauty, travel and lifestyle news. It was founded by the current Editor, Dr. Laura Toogood. The Sloaney has been highlighted as a leading luxury lifestyle publication in British national newspapers including, The Telegraph and The Guardian, high-net-worth magazine Spear’s Magazine, leading business publication Management Today and the BBC’s prestigious Today programme.

Although its name was inspired by the exclusive surroundings of Sloane Street, which is located in the upmarket London district of Knightsbridge, The Sloaney has a global agenda. It presents a British view on worldwide luxury and commands an International audience, with New York the second most popular city for readership.

The Sloaney was launched during the latter part of 2011 and it has been running for over 10 years. A family-founded publication, many family members continue to be involved, along with other contributors. The editorial team also comprises a growing number of talented and experienced writers. Our editorial content includes general interest features, a range of lifestyle, beauty and well-being tips, as well as reviews of all the top products and places to dine or visit. We recommend only the best for our readers and this is typically based on firsthand experience.

The Sloaney has worked with numerous luxury brands for each section and examples include: Hugo Boss, Pommery Champagne, Harrods, Aston Martin, The Four Seasons, Novikov, InterContinental Group, Maserati, Burberry, Air Partner, Marriott’s Autograph and Renaissance Collections, Nubo Skincare, Selfridges, Vail Ski Resorts, Waterford Crystal, Burgess Yachts, BMW, Belmond, Bumble and Bumble, British Airways, Quintessentially, Jo Malone, Tom Ford, The Ritz London, to name a few.

In spring 2013 Sloaney TV added a further dimension to the editorial content, with events and many features now supplemented by film coverage. Sloaney TV is designed to be watched on your smartphone and, with a quick turnaround time, our reporters bring readers interactive features from many of the top launches and venues around the world.

We have been invited to film at a number of VIP events and special occasions. These have included: Golden Globes; Monaco Yacht Show; London Fashion Week; Aston Martin Preview; Badminton Horse Trials; Royal Ascot’s Royal Enclosure; RHS Chelsea Flower Show; Hudson Jeans Campaign Launch at Selfridges with Georgia May Jagger; Heston Blumenthal’s Eyewear Launch; the Worldwide Premier of the BMW i3 and Mini; Waterford Crystal’s Contemporary Collection launch and the iCandy 80th Anniversary Party, to name a few.

Sloaney TV also films during travel features and we have filmed at the luxurious Intercontinental in Marseille, Villa San Michele in Tuscany, Hotel Helvetia & Bristol in Florence, La Residencia in Deia, La Mamounia in Marrakesh, while also making a special visit to tour the home of Pommery Champagne in France.

Contact Editorial: editor@thesloaney.com | For brand partnerships, please mark as ‘Brand Partnership’ in the subject box

Editorial Team


Laura Toogood | editor@thesloaney.com | @laura_toogood

Sloaney TV Editor and Senior Feature Writer 

Sarah Bacon

Senior Feature Writer

Natasha Eddery | @natashaeddery

Social Correspondent and Feature Writer 

Katie Ann Lamb | features@thesloaney.com | @katieannlamb

Home and Garden

Jon Charles 

Men’s Features and Columnist

James Haskell | @JamesHaskell

Feature Writers

Rosemin Anderson (Events and Dining) @RoseminAnderson

Cat Gray (Dining and Hair) @CatGray1

Patricia Bech (Travel) @BechPatricia

Baileigh Walsh (Art and Travel) @BaileighWalsh

Becky Gray (Ireland Correspondent) @BeckyDazzler

Emily Bennion (Dining and Beauty) @EmilyBennion

Gosia Brzezinska (Events and Travel) @PRheroine

Rachel Collison (Maternity and Babies) @LuxuryToaster

Chloe Coco Arnold (Fashion) @CocoChloeArnold

Antony Newton (Dining and Events)

Darren Fullerton (Travel)

Contact all writers: editor@thesloaney.com

Ella Bunting

Sloaney TV Producers 

Sarah Bacon; Ceara McEvoy (Twitter @CearaMcEvoy) | sloaneytv@thesloaney.com




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