Little Sloaney: The new Pure Earth Collection presents organic, stylish swimwear for children

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By Katie Wiseman

I have been a big fan of Pure Earth Collection, which is a multi award-winning eco brand for children, for a few years. It was founded by Emma Bianco. Emma suffered from allergies and other health issues, so she started looking more deeply into what might be causing the growing health complaints faced by so many. Pure Earth Collection was born with the belief that babies and children should be nurtured in a natural and non-toxic environment as much as possible in modern day life. 

This week, they have launched their revolutionary organic swimwear line, which focuses on reducing microplastic exposure. The Pure Earth Collection swimwear range consists of two designs of trunks and swim costumes for children aged 2-13. The products are made from organic cotton, with just 2% lycra. The designs are entirely free from harmful chemicals that can be found in conventional swimwear, such as polyester and nylon.

Pure Earth Collection Swimwear

Not only is the new range sustainable, but it is also designed for longevity and versatility. This makes it ideal for families where there are siblings. With proper care, the products will withstand many summers and can be passed down to younger brothers or sisters, who can also enjoy the pieces.  

The latest Pure Earth Collection swimwear line consists of a beautiful yellow print with turtles or a striking green design with palm trees. The costumes have an eye-catching striped ruffle on the back, which makes them stand out from other designs. 

So, this summer, you can dress your children knowing that you’re making a positive impact on the environment, whilst also having the chicest looking children around.

You can view the Pure Earth Collection swimwear range online here:

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