London to bloom during the RHS Chelsea Flower Show
The RHS Chelsea Flower Show is only a few weeks away and it is a highlight of the newly launched Sloaney Season, which provides an extensive guide to the most prestigious events of The Season. When the famous flower show comes to London it spreads its love of florals throughout the capital city. Lots of different shops and restaurants embrace the theme by putting on spectacular displays.
Belgravia in Bloom will run in conjunction with the Chelsea Flower Show. The six-day floral festival will begin on the 22nd of May and include inspiring installations, breath-taking floral displays and events that all encompass the new theme, Children’s Books.
Meanwhile, the streets of Chelsea will once again come to life with incredible floral installations for Chelsea in Bloom. Extending the iconic RHS Chelsea Flower Show out into the local neighbourhood, the annual festival of floral art will see the area transformed into a menagerie of wildlife for this year’s ‘Floral Safari’ theme, with 51 competitors inspired by exotic animals and far-flung destinations to create stunning displays made of fresh flowers.
With a record number of retailers participating, Chelsea in Bloom 2017 is set to be the most visually stunning yet. Stores across Sloane Street, Sloane’s Square, King’s Road, Duke of York Square and Pavilion Road are taking part – a huge variety of shops, hotels and restaurants including Giorgio Armani, Jimmy Choo, Smythson, Hugo Boss, Monica Vinader, Rag & Bone, Whistles and the Jumeirah Carlton Tower hotel. RHS judges will decide winning displays based on their creative interpretation of the floral safari theme, as well as their style, flair, relevance to brand and use of fresh flowers.
Visitors can enjoy a range of in-store events, exclusive products and offers throughout Chelsea in Bloom week including:
- Florally inspired menus and cocktails from several restaurants and bars, including Gallery Mess, Manicomio and The Botanist
- ‘Floral Safari’ themed products across a wide range of stores including Club Monaco, Escada, Natoora, The White Company and limited edition artist designed t-shirts at RedValentino
- Safari inspired treatments, including ‘express’ services at Sarah Chapman, including the ‘Rhino Rhytide’, the ‘Watering Hole’ and the ‘Mud Bath’
