Juicy Couture’s new fragrance Viva La Juicy Noir launches with a party in Home House
Last night we attended the Autumn/Winter 2013 preview of the latest Juicy Couture collection. The event also heralded the launch of Juicy’s playful new fragrance, Viva La Juicy Noir. The extravagant party took place at one of London’s top private members’ clubs, Home House, with Amber Le Bon starring on the decks.
Celebrities and guests waltzed down a pink carpet on arrival and the girly theme was continued inside with soft blush lighting, bouquets of roses and flowery décor. Delicious canapés were accompanied by a copious supply of Moet Rose and no expense was spared in guaranteeing a bubbly mood for the evening.
The new collection was displayed on mannequins for attendees to admire and Juciy Couture models offered everyone the opportunity to try the new scent with a spray on request. The scent is undeniably fun and the perfect choice for a girly night out. The fruity tones are soft and offer and sense of mischievousness with vanilla one of the presiding themes.
For a sneak peek of the launch party and new collection, watch our video highlights…
Viva La Juicy Noir will be available from July 2013 and is priced at £63 for 100ml