Brighten your highlights during your lunch break at Edward James
By KATIE ANN LAMB
The modern day woman knows how precious time can be. It seems nearly impossible to find space in the diary to sit in a hair salon for a few hours being cut, coloured and pampered! Thanks to Edward James this can be a thing of the past.
With salons situated in Putney and Clapham, Edward has created ‘lunch-lights’ for time-poor but stylish women on the go. Lunch-lights uses a new colour blending technique to efficiently give clients a colour lift and beautiful non-brassy highlights. The whole process takes well under an hour so you can banish the dreaded regrowth tidemark in one lunch break.
Edward James has created ‘Lunchtime Lights’ and the ‘British Blow Dry’ to keep hair in the best condition
The technique is designed as a colour-maintenance service to add lift and blend regrowth between regular salon visits. Incredibly it only takes 2 minutes and it creates a similar effect to what happens in the sun – natural lightening of the hair and roots with lots of different tones showing through the hair. So now there is no need to book a beach holiday to brighten up your hair, instead just visit Edward James!
Edward’s career spans 18 years and he has worked at salons such as Nicky Clarke and Gina Conway. He has also been involved with the iconic Aveda brand for 8 years and successfully launched Edward James Aveda Salon & Spa in South West London in 2011 . This was shortly followed by an expansion with the Edward James Salon & Spa in Putney added in 2014.
With his innovative and evolving approach Edward has also created the British Blow-dry. This is a smoothing treatment designed for finer hair. It strengthens and adds moisture to leave you with manageable locks. This is ideal for hair that reacts to humidity, as well as coloured hair. Unlike the harsh Brazilian Blow-dry, the British Blow-dry conditions your hair and it is very popular with celebrities such as Amanda Byram.
Katie visited the Edward James salon for ‘Lunchtime Lights’
The salon’s decor is best summed up as earthly and rustic chic. It incorporates natural materials such willow tree trunks and also includes essential oils. A personal touch is provided in the welcoming setting because unlike some larger salons Edward is always present in one of his salons.
This is a refreshing approach and emphasises his philosophy, which is based on his desire of wanting client’s to leave as “polished versions”. This latest offering definitely achieves this and it is well worth booking if you want a quick touch up that leaves a lasting impact.
Prices for the Lunch Lights start from £60 including an express blow-dry. The British Blow Dry costs from £100. Find out more at www.edwardjameslondon.com
