Belstaff bikers begin ‘Back to our Routes’ adventure
This week Belstaff hosted a launch party at their flagship store in Mayfair to celebrate the beginning of ‘Back to our Routes’. ‘Back to our Routes’ will see a small group of bikers travel from central London to Italy on custom-made vintage motorbikes. They will be dressed head-to-toe in the brand’s stylish outerwear, which has become an iconic look over the years.
Belstaff is steeped in British heritage; with David Beckham featuring in their campaigns, the luxury clothing brand boasts plenty of raw appeal. Beckham even has his own capsule collection that emulates his personal style. It features textured jackets that are specifically designed for bikers but they also look great as everyday wear.
For the launch party, the bikers brought their bikes to Bond Street and turned plenty of heads as they posed for photographs outside the store. Our Editor, Laura Toogood, spoke to some of the team about their forthcoming adventure for Sloaney TV and you can follow their journey on Belstaff’s Twitter and Belstaff’s Instagram with the hashtag #SummerOnTwoWheels.