The Beretta Gallery celebrates 10 years

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An Elegant temple of all things country is the best way to describe London’s Beretta Gallery, writes Katie Ann Lamb…

Last week Beretta hosted a fabulous party in London to mark the anniversary of the Beretta Gallery. Celebrating 10 years in the heart of Mayfair and situated on the corner of Jermyn Street this renowned Italian brand is growing from success to great success.


With the shooting season in full swing, Beretta planned the perfect party

There are very few names as synonymous in the word of gun making as Beretta and this becomes apparent from the moment you enter the Gallery. The store features premium grade firearms, sports clothing for men and woman, country accessories and travel luggage all over three floors in a renovated former bank building.


Beretta hosted a party to mark 10 years of the Beretta Gallery

Spanning over five centuries and straddling two continents, the Beretta Brand manages to possess a global appeal through their unique approach and philosophy recreating the spirit of “outdoor life”.


Katie Ann Lamb interviews Dr. Beretta for Sloaney TV

The party for the Beretta Gallery was packed with country sports enthusiasts and it was a pleasure to meet Dr Franco Beretta, the 15th generation of this brand and the man behind “Gallery Beretta”. His passion for country life and the brand is infectious and we look forward to watching the brand expand into Europe’s leading capitals.

Watch Sloaney TV for my report from the special occasion…

The Beretta Gallery is located at 36 St James’s St, London SW1A 1JD