Lady Kinvara Balfour launches StyleCard

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If you fancy favourable rates from the likes of Rosie Huntington Whitley’s personal tanner, Alexa Chung’s hairdresser, the fashionable Daylesford Farm or Bicester Village, StyleCard is your latest must have accessory. The app has been founded by industry It girl Lady Kinvara Balfour and allows you access to a new online club.

Beulah London

Luxury fashion label, Beulah London, is a partner of Style Card

The community provides special offers and insider tips from the worlds of fashion, dining and beauty. Lady Kinvara Balfour was previously style editor of Telegraph magazine and is using her knowledge to build vital partnerships with some of the most sought after brands. Among partners are The Mandeville Hotel, Petits Bisous, Goat Chelsea and Beulah London.

Access to the service for the first month is just £1 and after that is priced at £10 per month or £99.99 for the year. Visit for more details.