The Kate Negus Lifestyle Collection AW18 Campaign with The Sloaney

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We are delighted to announce a new partnership for The Sloaney. Our Founder and Editor, Laura Toogood, has become an ambassador for the Kate Negus Lifestyle Collection. With London Fashion Week on the horizon, it seems the ideal time to unveil the autumn/winter 2018 campaign that marks this exciting new union.

Laura Toogood Kate Negus

The Sloaney’s Editor, Laura Toogood, has been announced as the Kate Negus Lifestyle Ambassador. Laura is pictured carrying the Pau in tiger print (RRP £250-260).

Kate Negus is a British brand that is a perfect fit for The Sloaney. It has been creating bespoke bridlework since 1989 and has now drawn on its equestrian heritage to present a luxurious collection of limited edition bags.

The Pau bag is also available in silver and gold metallic options £250-£260

The Pau bag is also available in silver and gold metallic options (RRP £250-£260)

From animal print and metallic skin totes – they are divine! – to functional and stylish messenger bags, the Kate Negus brand has a stunning selection of accessories available for the new season.

Laura is pictured with the Black Kentucky Bag (RRP £225-£235)

Laura is pictured with the Black Kentucky Bag (RRP £225-£235)

Whether you are browsing the shops on the King’s Road and have a lunch date in Chelsea, or heading off for a weekend in the country to go shooting with friends, the Kate Negus Lifestyle range has something for every occasion.

Laura is pictured with Border Terrier, Berwick, and holding the Badminton bag in Firebird (RRP £225-£275)

The bags are beautifully made, stylish and also very versatile. The collection is ideal for those spending time in both the city and the country, as well as travelling the world.

Laura is wearing the KN Signature Messenger Bag (RRP £160-£170)

Anyone with an equestrian connection will appreciate the bridle work that has been carefully weaved in to the designs and this gives a gentle nod to equine roots.

Joined by ‘Jack’, Laura carries the Pau bag in silver (RRP £250-£260)

Many of the bags have also been named after major International Three Day Events, such as Pau, Burghley, Blenheim, Badminton and Kentucky.

The Kentucky, which is available in several shades (RRP £225-£235) and pictured alongside Pommery’s Brut Royal NV Champagne

This collection has been created to last and it includes a number of timeless pieces, which can be passed through the generations and will always remain on trend.

The KN Signature Grab is pictured (RRP £125-£160) Sexy Dot tights by MAGIC Bodyfashion

We have just finished shooting the autumn campaign images with Laura for Kate Negus and over the coming weeks, we will be introducing each featured bag in more detail, so stay tuned to The Sloaney for more and follow us on Facebook, Twitter and Instagram.


You can view the collection in full at 

Heading to Blenheim Horse Trials this weekend? The collection is being exhibited at this popular event.

This campaign shoot was produced by The Sloaney team on location in The Cotswolds, all rights reserved.

Additional credits: Hair Colouring by Vita Salon, London; Hair Styling by Neuro Products; Make Up by Dior; Sexy Dot Tights by MAGIC Bodyfashion; With thanks to Pommery Champagne

Find out how to partner with The Sloaney here