Every Second Counts: The vibrant new fitness wear
There is no better time to launch a new range of fitness wear than during ‘Healthy January’. With everyone hitting the gym and detoxing this month, on the morning of the launch we were welcomed with a fresh smoothie and an array of beautiful campaign images to give us extra motivation to stay on the straight and narrow.
Every Second Counts is owned by Sally Dixon, who combines a love of fitness with a background in fashion. Sally has two marathons under her belt and previously worked as a Fashion Director. She basically has all the credentials to create a stylish, yet practical range of clothing.
This is exactly what has been achieved with Every Second Counts. The first collection features vibrant colours, flattering cuts and comfortable, but contemporary designs. The sportswear market is crying out for fresh and fashionable additions, and we love the versatility of the pieces, which can be worn throughout the day, if you choose.
View the full Every Second Counts Collection here