Pommery’s collaboration with Yoshiki sells out in under 10 minutes
On September 1st, “Y by YOSHIKI x CHAMPAGNE POMMERY Brut”, the first Champagne by the “Y by YOSHIKI x CHAMPAGNE POMMERY” brand, jointly operated by YOSHIKI and the renowned French Champagne house “POMMERY”, was released in Japan, before releasing the product worldwide.
The first 10,000 bottles allocated for release on the online store sold out in under 10 minutes. In addition, the entire import inventory, including pre-order sales from stores and restaurants, completely sold out in 24 hours. The speed at which this first lot of this high-end champagne sold out was unprecedented in POMMERY’s long history, which dates back to its founding in 1836.
Ken Moroi, President of Vranken Pommery Japan Co., Ltd., was amazed that 10,000 bottles of Champagne, a product priced upwards of 15,000 yen (109 euros in Europe and 110 dollars in the US), sold out on the day of release. With orders from stores and restaurants continuing to flood in, and with a large number of back orders, the Pommery headquarters in France is already working to increase its production in order to restart sales next year. Going forward, the company plans to expand the number of locations that handle this product to include famous hotels, restaurants, major department stores, and wine shops.
After many revisions by YOSHIKI and POMMERY since 2019, “Y by YOSHIKI x CHAMPAGNE POMMERY Brut” has finally achieved the high degree of style and quality that both parties are known for. Its taste, aroma, and trailing notes, as well as the design of its bottle, have all been carefully selected. At the product launch press conference held on August 30th, YOSHIKI stated, “I am confident. It is the best Champagne I have ever had up to the present point.”