Monroe of London: A fresh new grooming and skincare brand

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If it’s a case of a New Year meaning a New You, then Monroe of London is an exciting male grooming and skincare brand that is worth exploring. New to the market, it has been launched in the UK by Luke Reynolds and Gareth Boden, who have both spent many years working in the photography industry.

Having each spent 20 years immersed in fashion photography, the two gentlemen were exposed to an industry that focused on image and looking good. With this in mind, you can certainly trust them when it comes to grooming products.


This is a quintessentially British brand and all Monroe of London products are produced in the capital, which helps create the perfect combination of classic and modern British style. Monroe of London doesn’t only look after your image but the products in the range also focus on promoting skin health and the creators have benefitted from the support of a Harley Street Skin Clinic.

The men in The Sloaney team were very impressed with the range and the products have a fresh and elegant fragrance. Among the collection is a useful everyday selection that includes the No.1 Cleanse & Shave Solution, No. 2 Exfoliator & Pore Minimizer and the No.3 Moisturiser & Shave Balm. Other highlights in the range include a Cologne, Matte Hair Clay and Beard Oil. There are also products that offer specialist treatments, including the Total Eye Maintenance and Night Recovery Serum.

Monroe of London is stocked in Harvey Nichols  and you can find out more at