John Frieda launches revamped product line with “Me & John”

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By Rosemin Anderson

John Frieda’s latest campaign, rather than being “new”, welcomes back some of its older products in a revamped form. The Sea Waves Sea Salt Spray, 7-Day Volume In-Shower Treatment, Forever Smooth Anti-Frizz Primer and Touchable Memory Flexible Hold Hairspray take their inspiration from perennially popular products launched by the brand.

 John Frieda

John Frieda hosted a bash at the OXO Tower

To launch the new range and campaign – titled “Me & John” – a beautiful bash was held last Thursday at the OXO Tower with several celebrities in attendance. As the champagne flowed and locks restyled at the dedicated stage-style dressing tables, one could spot Made in Chelsea regulars Millie Mackintosh and Lucy Watson. Millie’s flowing white dress caused a stir amongst the sea of LBDs, with her costar donning a stunning cream and orange ensemble. Stephanie Pratt and Amy Willerton also made an appearance, and Pixie Geldof provided the glittery night with dance tunes.

 John Frieda

Guests at the John Frieda party included Millie Mackintosh

The products themselves are nothing short of miraculous – no more so than the Touchable Memory Flexible Hold Hairspray, which is astonishingly effective. The days of crispy hair coated in thick hairspray are gone – John Frieda has heralded a non-sticky, near invisible product which holds curls and waves perfectly.

 John Frieda

The new John Frieda campaign

For further details on how to get your hands on the products for yourself, see