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A preview of the inspiring new Jo Malone collection, The Bloomsbury Set

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By LAURA TOOGOOD

This spring Jo Malone will launch a beautiful new selection of scents. The Bloomsbury Set is a limited edition collection that includes five enchanting fragrances. It has an arty influence and has been inspired by traditional English figureheads from the creative world, including artists, philosophers and writers.

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The Bloomsbury Set will be available in March

The launch event was a typically artistic affair and the collection includes beautifully designed bottles. They are packed with the scents of Blue Hyacinth, Garden Lilies, Leather & Artemisia, Tobacco & Mandarin and Whisky & Cedarwood.

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The launch event

When it comes to making the transition from winter to spring, this is the perfect set. Among our favorites is the Tobacco & Mandarin, which has a rich scent that will evoke memories of past frosty mornings and atmospheric evenings. Meanwhile, Garden Lilies is a fresh spring floral scent that embraces the forthcoming months.

The Bloomsbury Set by Jo Malone includes Blue Hyacinth, Garden Lilies, Leather & Artemisia, Tobacco & Mandarin and Whisky & Cedarwood. Each scent is priced at £45 and will be available in 30 ml. Find out more at jomalone.com

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