TheSloaney

Tips for how to customise your wardrobe, à la Jane Birkin!

It recently emerged that Jane Birkin covers her namesake Hermès bag with stickers to give it a unique twist. Customisation has always been a popular way to create a more exclusive style and The Sloaney has some tips to help you give key pieces in your wardrobe a special touch… Brooches Perhaps one of the […]

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Pointed pumps return as fashionable footwear! Time to replace those skyscraper stilletos…

BY LAURA TOOGOOD There has been a universal longing by many in the fashion pack for the spotlight to move away from the skyscraper, stripper-style stilettos that have strutted down the catwalk in recent seasons. The good news is that your feet can finally breathe a sign of relief and enjoy some respite from cripplingly […]

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Take some seriously stylish footsteps in The Sloaney’s favourite Louboutin heels

Catching a glimpse of the trademark red sole of Christian Louboutin footwear is enough to give most shoe addicts goosebumps. Here at The Sloaney HQ, we are ardent supporters of France’s most creative stiletto designer and embrace the power of his signature scarlet sole. Here is a look at what’s new in the world of […]

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GET THE LOOK – How to emulate the Duchess of Cambridge’s style

With the New Year comes a new series on The Sloaney. We are starting ‘GET THE LOOK’ in order to help our readers follow some of Britain’s best loved fashion icons. In a few days time, the Duchess of Cambridge celebrates her 30th birthday and her style is praised by many. Even before she graduated […]

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The ‘Kate Factor’: What distinguishes the Duchess of Cambridge as a style icon?

BY LAURA TOOGOOD Since first appearing in the limelight as Kate Middleton, the Duchess of Cambridge’s unique and elegant style has helped her become a global fashion icon. Single-handedly hailing the return of classic styling, she regularly gives a much needed boost to British retail. Whether throwing the spotlight on some of our best-loved designers, or […]

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The Sloaney’s essential style secrets for the festive party season

BY CHLOE COCO ARNOLD Christmas is such an exciting time of year and festive parties provide the ideal opportunity to express your style. Here are some practical tips for staying on trend during the celebrations. Playful patterned legs Wacky hosiery, quirky tights, whatever you choose to call them; it is officially time to explore this […]

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Sloaney Style: Chalet Chic is a cosy look not just for the slopes

The Alps may not have received any snow yet, but those who have booked their winter ski holiday in Europe, or further afield, will be giving thought to their wardrobe. However, Chalet Chic is a trend that should not only be reserved for high altitude and as temperatures dip across the UK, this week’s Sloaney Style provides a great way […]

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Sloaney Style: Country Chic

With the leaves turning a golden brown, the grass becoming dewy and the mornings misty, there is no better time of year to escape the city and take a walk through Britain’s glorious countryside. Sloaney Style has created a chic outfit for those planning to mosey through valleys or saunter across fields this autumn. Starting with the collaboration […]

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Sloaney Style: You shall go to the ball

The festive season is brimming with cocktail parties but our favourite occasion is always a glamorous ball. Whether it is white or black tie, Sloaney Style has created an outfit that is rich with electrifying glamour and draws on this season’s key trends. Gold has proven influential on the catwalks and you can give yourself the ultimate […]

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Sloaney Fashion: Style advice to take you from desk to dinner!

With Halloween and Guy Fawkes Night behind us, the party season is about to begin with a bang. As Christmas approaches our diaries become even busier than normal with festive celebrations aplenty. Dressing to go straight from work to a drinks party – with no time for a pampering session at home beforehand – can […]

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Sloaney Style: Mix textures and dress to impress in contemporary winter glamour

In recent years sequins have become a recurring trend and are especially prominent during the festive period. As party season approaches Sloaney Style suggests the time has come to shimmer under the moonlight and embrace this glamorous look. A Little Black Dress is a wardrobe essential and this sequin and bead-embellished LBD by Anna Sui(£440) will give your party […]