TheSloaney

Celebrities gather for the Worldwide Premiere of the new BMW i3

On Monday evening The Sloaney team were invited to attend the exclusive global launch of BMW’s new electric car, the BMW i3. The fully-electric BMW i3 with eDrive is considered “an uncompromisingly sustainable vehicle designed for urban areas”. The worldwide premiere of this progressive and dynamic new car was hosted in the City of London, with Tower Bridge […]

 TheSloaney

Top stars donate shoes for the Small Steps Project Charity Auction

A number of high profile celebrities including Sienna Miller, Kate Moss, Ben Stiller, Bill Murray, Will Ferrell, Sarah Jessica Parker and Kristin Davis will be donating their favourite footwear for a Charity Shoe Auction that takes place in London this October. The event will raise money for the Small Steps Project, which enables some of […]

 TheSloaney

The Sloaney’s Top 5 Most Influential British Siblings in Fashion

Last month US Vogue announced the Olsen twins as the Best Dressed Women of 2011. Edgy and reactive choices positioned them ahead of the fashion pack and confirmed their originality. This year the sibling influence has never been more prominent and to recognise the force of family connections, The Sloaney has compiled a list of the Top 5 Most Influential British Siblings […]