TheSloaney

Follow Rosie Huntington-Whiteley’s lead and turns heads in dramatic printed trousers

Whether it is dramatic tribal prints, delicate floral patterns or bold psychedelic colours, this season you should make a statement with your trousers. Rosie Huntington-Whiteley showed us how to carry off this eccentric trend in style when she recently donned a pair of floral loose pants for the Lana Del Ray concert earlier in the […]

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Shine bright in white; this summer’s most stylish colour

Both Cameron Diaz and Cheryl Cole donned their whitest attire for the film premiere of What to Expect When You’re Expecting in London last night. As temperatures soar across the UK this week, it is time to embrace this season’s most stylish colour. Victoria Beckham’s increasingly popular collection boasts this wonderful stretch cotton dress (£950) […]

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Bikeminded and Harrods launch ‘Style the Cyclist’ competition

Attention all fashion lovers! A new creative competition has been launched by Bikeminded and Harrods called ‘Style the Cyclist‘. Although high-fashion is not necessarily synonymous with cycling, Bikeminded want to prove that you can still take inspiration from the catwalk if you plan to pedal your way around the boroughs of West London, rather than […]

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Tiring of your signature scent? Explore the luxurious Discovery Set from Ormonde Jayne

By LAURA TOOGOOD Whether you want to evoke floral scents or set a more seductive tone, a dash of perfume is the one thing many of us simply cannot leave the house without. Like many women, I have been loyal to my favourite fragrance for a number of years. However, perhaps in doing so, I […]

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Harrods launch a ‘Bespoke Events’ department and a new external catering service

Harrods has announced the launch of ‘Bespoke Events’, which is a newly created event management and concierge service that is run by the renowned department store. This will create unique events for clients of Harrods and cater for both intimate gatherings and corporate celebrations. The department intends to offer a quality service with creative flair and will comprise […]

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GET THE LOOK – Follow Cameron Diaz’s lead and look elegant in lace

Hollywood A-lister, Cameron Diaz, turned heads in Paris last week when she attended a number of top designer shows. The stunning blonde looked demure in lace, which is one of Spring/Summer’s most hotly anticipated trends. Cameron opted for a white dress and paired it with muted accessories in order to create an elegant finish. You […]

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GET THE LOOK – How to emulate the Duchess of Cambridge’s style

With the New Year comes a new series on The Sloaney. We are starting ‘GET THE LOOK’ in order to help our readers follow some of Britain’s best loved fashion icons. In a few days time, the Duchess of Cambridge celebrates her 30th birthday and her style is praised by many. Even before she graduated […]

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The Sales have started! The Sloaney’s top bargains are updated throughout the week…

The Sales have started! Instead of tackling the crowded shops and wasting valuable time by queuing at busy tills, why not take advantage of this season’s hottest discounts online. This week, The Sloaney will highlight some of our favourite sale items… Saturday 31st December Sequins are for life, not just for Christmas! Although the festive season […]

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Sloaney Style: An outfit to help you shine on Christmas Day

Christmas Day is a special occasion that deserves a special outfit. As we move closer to the focal point of the festive celebrations, Sloaney Style has selected a beautiful ensemble that will help you shine during the holiday period. We have chosen this vibrant Rebecca Taylor dress (£265) as a base piece. The rich colour […]

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The Sloaney’s essential style secrets for the festive party season

BY CHLOE COCO ARNOLD Christmas is such an exciting time of year and festive parties provide the ideal opportunity to express your style. Here are some practical tips for staying on trend during the celebrations. Playful patterned legs Wacky hosiery, quirky tights, whatever you choose to call them; it is officially time to explore this […]

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The Sloaney Christmas Wish List

The build up to the festive season has started and if you are in need of some inspiration for stocking fillers or a special present, look no further than The Sloaney Christmas Wish List.   The Little Stam Python Handbag (£1,065) by Marc Jacobs will make any woman weak at the knees. Although handbags are […]