TheSloaney

Hugo Boss Anniversary Party and Red Never Follows exhibition in the Saatchi Gallery

By LAURA TOOGOOD On Tuesday evening I attended the 20th Anniversary Party for Hugo Boss, which was a Private View of the Red Never Follows exhibition at the Saatchi Gallery. A broad, exciting collection of contemporary and interactive art was on display. Red Never Follows is a unique show that celebrates twenty years of the […]

 TheSloaney

Celebrities gather for the Worldwide Premiere of the new BMW i3

On Monday evening The Sloaney team were invited to attend the exclusive global launch of BMW’s new electric car, the BMW i3. The fully-electric BMW i3 with eDrive is considered “an uncompromisingly sustainable vehicle designed for urban areas”. The worldwide premiere of this progressive and dynamic new car was hosted in the City of London, with Tower Bridge […]

 TheSloaney

GET THE LOOK – Follow Hilary Swank’s contemporary summer style

With the changeable weather this season, it is always good to have a summer outfit in your wardrobe that brings a little bit of brightness to the day, but that will still keep you warm should a blustery breeze arise. Hilary Swank recently stepped out in a perfectly matched combination for the unpredictable forecast and […]

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GET THE LOOK – Miranda Kerr inspires us with her transitional Spring style

With the Easter holiday fast-approaching, now is the perfect time to start planning your summer wardrobe. New collections have been released both in stores and online so that you can begin working transitional pieces into your various looks. Miranda Kerr recently exhibited a practical and stylish outfit for daytime and we have selected some key […]

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GET THE LOOK – Follow Cameron Diaz’s lead and look elegant in lace

Hollywood A-lister, Cameron Diaz, turned heads in Paris last week when she attended a number of top designer shows. The stunning blonde looked demure in lace, which is one of Spring/Summer’s most hotly anticipated trends. Cameron opted for a white dress and paired it with muted accessories in order to create an elegant finish. You […]

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GET THE LOOK: How to follow Rosie Huntington-Whiteley’s enviable daytime style

Although she is well accustomed to donning a glamorous gown for the red carpet, it is Rosie Huntington-Whiteley’s daytime style that is the envy of many. With an impeccable eye for matching separates, the English Rose is an expert at creating casual, but striking fashion statements. Investing in a pair of chic jeans is an […]