TheSloaney

Prepare for Olympic Fever with the sporty shoe collection by Rockin’ Reptile

We have uncovered a little hidden secret in the world of shoes. As regular readers will know, The Sloaney girls are rather fond of their Jimmy Choos and it takes a lot of encouragement for us to step out of them. However, we also like to discover new designers and were recently introduced to a brand […]

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GET THE LOOK – Miranda Kerr inspires us with her transitional Spring style

With the Easter holiday fast-approaching, now is the perfect time to start planning your summer wardrobe. New collections have been released both in stores and online so that you can begin working transitional pieces into your various looks. Miranda Kerr recently exhibited a practical and stylish outfit for daytime and we have selected some key […]

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Luxury e-Boutique, ‘Monica & Joe’, presents a unique and inspiring collection

Last week, The Sloaney was invited to the first birthday celebrations for the luxury e-Boutique, Monica & Joe, which were held at Soho House. The up-market online shopping destination offers a personally selected range of designer womenswear. The website was launched by a husband and wife team with over 20 years experience in the fashion […]

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Look stylish at the Cheltenham Festival with our fashion tips, straight from the catwalk

By CHLOE  COCO ARNOLD There is no official dress code for Cheltenham race goers and considering the weather can be unpredictable at this time of year, the renowned racecourse welcomes a more casual approach. They recommend that you ‘dress to impress’, which is a cue for our imaginations to take over without limitation. After all, […]

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The Sloaney meets the ‘King of Cufflinks’, Robert Tateossian

By LAURA TOOGOOD Established in 1990, Tateossian has revolutionised the cufflink industry and the brand has now moved into the women’s jewellery market. The Sloaney talks to Robert Tateossian about a dramatic change of career that led him to satisfy his creative drive and produce some award-winning designs… Changing your career path from working as a […]

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From skiing in the Alps to designing a clothing range, we meet the force behind ‘Bella Seel’

By LAURA TOOGOOD Annabel Seel, 24, took an interesting path into fashion design. The ski instructor is based predominantly in Verbier and first branched into the industry when she started creating her own hats for the slopes. The Sloaney talks to the ambitious designer about how she combines her exciting lifestyle in Verbier with creating a […]

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As the run of fashion weeks climaxes, we bring you ‘The Sloaney Trend Report’ for AW/12

By CHLOE COCO ARNOLD There is always an exciting energy in London during Fashion Week and this year was no different. The build up to shows, trend spotting, celebrities on the FROW, along with glimpses of the who’s who of the fashion world, all creates a thrilling atmosphere. The excitement was not just restricted to […]

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Pointed pumps return as fashionable footwear! Time to replace those skyscraper stilletos…

BY LAURA TOOGOOD There has been a universal longing by many in the fashion pack for the spotlight to move away from the skyscraper, stripper-style stilettos that have strutted down the catwalk in recent seasons. The good news is that your feet can finally breathe a sign of relief and enjoy some respite from cripplingly […]

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How to wear red on Valentine’s Day to increase your sex appeal!

BY CHLOE COCO ARNOLD Although it may seem a colour cliché, wearing red on the most romantic night of the year is proven to boost your attraction. A study carried out by Andrew Elliott of the Journal of Personality and Social Psychology, a professor of psychology at the University of Rochester in New York, showed […]

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Take some seriously stylish footsteps in The Sloaney’s favourite Louboutin heels

Catching a glimpse of the trademark red sole of Christian Louboutin footwear is enough to give most shoe addicts goosebumps. Here at The Sloaney HQ, we are ardent supporters of France’s most creative stiletto designer and embrace the power of his signature scarlet sole. Here is a look at what’s new in the world of […]

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Brand new from Burberry! The Sloaney’s favourite fresh pieces from the collection…

Burberry is one of The Sloaney’s favourite luxury brands. Cara Delevingne continues to front the collection for the iconic British fashion house and today we are selecting some of our favourite new arrivals. Spring is not too far away and every chic lady will need a stylish trench coat to combat those seasonal showers. This […]

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GET THE LOOK – How to emulate the Duchess of Cambridge’s style

With the New Year comes a new series on The Sloaney. We are starting ‘GET THE LOOK’ in order to help our readers follow some of Britain’s best loved fashion icons. In a few days time, the Duchess of Cambridge celebrates her 30th birthday and her style is praised by many. Even before she graduated […]

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The ‘Kate Factor’: What distinguishes the Duchess of Cambridge as a style icon?

BY LAURA TOOGOOD Since first appearing in the limelight as Kate Middleton, the Duchess of Cambridge’s unique and elegant style has helped her become a global fashion icon. Single-handedly hailing the return of classic styling, she regularly gives a much needed boost to British retail. Whether throwing the spotlight on some of our best-loved designers, or […]

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The Sloaney’s essential style secrets for the festive party season

BY CHLOE COCO ARNOLD Christmas is such an exciting time of year and festive parties provide the ideal opportunity to express your style. Here are some practical tips for staying on trend during the celebrations. Playful patterned legs Wacky hosiery, quirky tights, whatever you choose to call them; it is officially time to explore this […]

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Sloaney Style: Country Chic

With the leaves turning a golden brown, the grass becoming dewy and the mornings misty, there is no better time of year to escape the city and take a walk through Britain’s glorious countryside. Sloaney Style has created a chic outfit for those planning to mosey through valleys or saunter across fields this autumn. Starting with the collaboration […]

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Sloaney Style: Mix textures and dress to impress in contemporary winter glamour

In recent years sequins have become a recurring trend and are especially prominent during the festive period. As party season approaches Sloaney Style suggests the time has come to shimmer under the moonlight and embrace this glamorous look. A Little Black Dress is a wardrobe essential and this sequin and bead-embellished LBD by Anna Sui(£440) will give your party […]