The Sloaney will style the prestigious Farlows window display on Pall Mall

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Yesterday The Sloaney received some exciting news; we have been announced as the winner of the Farlows Style Challenge!

As regular readers will know, The Sloaney was recently invited to compete along with some of London’s leading fashion bloggers and stylists for the opportunity to dress the prestigious windows on Pall Mall. Following a week of voting – which saw over 500 votes cast – The Sloaney was shortlisted alongside renowned style gurus Prince Cassius and Fritha Stuttard from Fish Tank Fashion. The shortlist was then critiqued by the Farlows Country Squire and each look was judged according to technical accuracy; style; inspired choice and effort.

Needless to say, we are thrilled to win the challenge, especially in light of the high standard set by those invited to take part. We would like to extend our thanks to everyone who supported The Sloaney during the voting stage. Stay tuned as we will take all readers behind the scenes on this exciting styling project.

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