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Hugo Boss Anniversary Party and Red Never Follows exhibition in the Saatchi Gallery

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By LAURA TOOGOOD

On Tuesday evening I attended the 20th Anniversary Party for Hugo Boss, which was a Private View of the Red Never Follows exhibition at the Saatchi Gallery. A broad, exciting collection of contemporary and interactive art was on display. Red Never Follows is a unique show that celebrates twenty years of the HUGO brand. To mark the occasion, the brand has collaborated with twenty urban creatives from around the world, all of whom share the independent HUGO mindset.

David Bailey attended the Hugo Boss Party with his wife

David Bailey attended the Hugo Boss Party with his wife

The Saatchi Gallery proved the ideal setting for such an illustrious celebration. Guests were invited to browse various pieces of work while enjoying canapés and sipping Pommery champagne. Mr Hudson then took to the decks to kick-start the party and entice people onto the dance floor.

Those gracing the black carpet included David Bailey and his family, Natalie Dormer, Bip Ling,  Rob Brydon and Vanessa Kirby.

I will never change was directed by Us

I will never change was directed by Us

The pieces of art varied greatly in their composition, ranging from video installations and pneumatic environments through to interactive light projections, sound design and ornate murals. Us, the directing duo consisting of Chris Barrett and Luke Taylor, were showcasing their music video that was created for Benga’s I Will Never Change. The video was nominated for Best Dance Video in the UK Music Video Awards and although the discs appear to multiply at a rapid rate, Luke explained this impression is actually created by destroying each disc during the film and then reversing the photography on screen.

Silhouette projection at Red Never Follows

Silhouette projection at Red Never Follows

The moving silhouette experience also proved to be a big draw as guests saw their figures projected onto the wall and every move reflected by the subsequent shadow. Climbing inside a giant red ball proved more precarious for some as the evening progressed and more Pommery was consumed. However, this certainly captured the red theme and the outside view from within was coloured a soft shade of rouge.

I would definitely recommend checking out the exhibition and browsing the various pieces. There is great variety and it runs throughout the month of August.

HUGO: Red Never Follows runs until the 1st of September at the Saatchi Gallery, which is located at Duke Of York’s HQ, King’s Rd, London SW3 4RY

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Get the Look

The Sloaney Fashion Team have been busy matching some of the key styles that were showcased on the black carpet with current collections that are available online. Hopefully this will help our readers ‘shop the look’ or get some inspiration for summer outfits.

Celebrity Style

Blue seemed to be a prominent colour on the black carpet and two actresses that stood out in the style stakes were Natalie Dormer and Vanessa Kirby. Both looked fantastic in figure-hugging dresses.

Great Expectations star Vanessa Kirby

Great Expectations star Vanessa Kirby

 

 

Actress, Natalie Dormer

Actress, Natalie Dormer

 

 

Editor’s Style

The Sloaney‘s Editor, Laura Toogood, also went for hints of blue and chose a statement turquoise bag from Irish designer Lou Lou Belle. You can shop a similar clutch below, but we also recommend the exact match, which can be purchased from the Lou Lou Belle website.

Hugo Boss Laura Toogood

Hugo Boss Laura Toogood

 

 

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