Bride-To-Be Diary: Natasha Eddery finds inspirational bridal shoes at Emmy London
In my opinion, shoes can make or break an outfit and I stand by this theory when it comes to bridal shoes. So when the time came for me to find my own pair, I knew I needed to find something that could emulate the timeless, ethereal quality of my Jenny Packham wedding gown.
To begin my bridal shoe adventure, I channelled my inner Carrie Bradshaw and headed for Manolo Blahnik, Jimmy Choo and Christian Louboutin. Yet I found these particular bridal collections to be two extremes – they were either far too simple or verging on looking themed. Yes, I wanted the grand fairytale wedding, but not literally on my feet! Disillusionment was setting in, but then I was told about Emmy London, a heavenly British designer who makes the most beautiful and romantic bridal shoes I have ever laid eyes on.
Before Emmy Scarterfield launched her own collection in 2004, the mother of two designed shoes and accessories for some of the most prestigious fashion houses in the world, including Bottega Veneta, Armani and Mulberry. Needless to say, this lady knows what she is talking about and clearly has a passion for shoes. One look at her website and I was sold – I booked an appointment without hesitation.
On a drizzly Friday afternoon, I arrived at the Islington Studio to be greeted by Emmy. Wearing a floral dress with a pink knit cardigan and, of course, sporting a pair of delicate black heels from her own collection, Emmy looked as light and breezy as a spring day. Yet behind her utterly sweet exterior is a savvy businesswoman who, eight years ago, saw a gap in the market for bridal shoes and has since dressed the feet of The Duchess of Cambridge, Pippa Middleton and British supermodel Jaquetta Wheeler.
Emmy guided me into her office-meets-showroom, which can only be described as shoe heaven – there are literally shoes everywhere you look. As I sat on a chaise long and tried desperately to restrain myself from squealing like a little girl, Emmy looked at a swatch of my wedding dress and my Jenny Packham Camellia Bridal Headdress. After some thought and discussion, she picked out a few pairs of shoes that would compliment my dress. The first pair I tried was the Francesca shoe, a delicate vintage sandal made in soft blush leather with metallic rose gold trim, fully embellished in crystal and mother of pearl shell embroidery. They were feminine and romantic, yet I felt they might be too loud for my dress. However, as Emmy helped me slip into them, I felt the soft leather beneath my feet and, I confess, I wanted them.
Next, I tried a completely different style, the Lucy shoe, peep toes made in ivory kid suede with leather lining and a natural nubuck sole with a 95mm heel. While the heel size is generously high, Emmy makes her shoes with incredibly soft leather and extra cushioning underfoot so that you can feel comfortable on your feet all day.
For me, Lucy has the allure of the demure, but to add just a hint of glamour, I decided to embellish her with the daisy clips, which were just too delightful to resist. Emmy’s clips are not permanently attached, so after the wedding you can jazz up other shoes in your wardrobe or perhaps attach them to a plain clutch bag. The other significant detail about her ivory suede shoes is that you can have them dyed after your wedding, giving them a new lease of life and a completely different look.
Ultimately, what makes Emmy London unique from other bridal shoe designers is that brides can find a shoe that best represents them. Perhaps you’re a vintage sandal, elegant court, fifties style pointed toe or, like me, a classic round toe. As if that isn’t enough, you can customise your shoes by opting for a colour change or embellishing them with one of Emmy’s handmade clips.
The experience is also the most thrilling yet surprising part of choosing Emmy London. It is rare that you get to have a one on one appointment with a designer and have them help you choose an item from their own collection. Personally, I thought it would be intimidating meeting Emmy, but she is absolutely lovely and so insightful. And, I only had a fraction of the Emmy experience; brides can go to her and be accessorised from the feet up, starting with shoes, bridal belts, headdresses and finally bags.
Emmy has single handedly reinvented bridal shoes. Thanks to her, brides no longer need to settle for anything less than perfection. Her timeless collection allows brides to have the full romantic, dreamy experience from head to toe; after all, that is what weddings are all about.
So what about the future of the business? Well, alongside her bridal shoes, belt, hair accessories and bags, Emmy London also has a successful bespoke and signature range, all of which she hopes to take global. With a loving husband supporting her every move, there is no doubt that Emmy will achieve world domination.
To book an appointment to view the full range of shoes, hair accessories and bags visit the website here. You can also telephone 020 7704 0012 or email email@example.com. The studio is located at 65 Cross Street, London, N1 2BB
Read the first installment of Natasha’s Bride-To-Be Diary here.