Fashion

Sloaney Fashion brings you the latest news from designers around the world. Trends are interpreted straight from the catwalk and a select number of influential style icons. Practical advice from our team of writers helps you stay at the fore of the elite fashion pack.

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Luxurious, hand-stitched shawls from The Wonder Room

By HALLE CARLSON Stylish fashionistas always agree on one timeless and essential accessory for your wardrobe; the shawl. I have recently discovered The Wonder Room. Clinging tightly to descriptions like chic, adventurous and style conscious, if you are wearing a scarf from this elegant brand, you will immediately stand out in the crowd as it unites […]

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Burberry unveils the new stars of its Autumn/Winter 2012 campaign

The luxury British fashion house, Burberry, has announced the latest stars that will feature in its renowned advertising campaign. Actress and model, Gabriella Wilde, is accompanied by musician, Roo Panes, as the new faces of Burberry. The London-focused Autumn/Winter 2012 campaign launches this Friday to coincide with the Queen’s Diamond Jubilee. The brand will also […]

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Shine bright in white; this summer’s most stylish colour

Both Cameron Diaz and Cheryl Cole donned their whitest attire for the film premiere of What to Expect When You’re Expecting in London last night. As temperatures soar across the UK this week, it is time to embrace this season’s most stylish colour. Victoria Beckham’s increasingly popular collection boasts this wonderful stretch cotton dress (£950) […]

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Style highlights from the Cannes Film Festival 2012

Every May, Cannes welcomes the glitz and glamour of the Film Festival. Some of the world’s most renowned celebrities arrive in the South of France to grace the red carpet and take their place in the spotlight. This year, Eva Longoria made one of the most memorable style statments with her show-stopping Marchesa gown. The […]

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The Duchess of Cambridge dazzles at the Royal Albert Hall in Jenny Packham

Last night, the Duchess of Cambridge stepped out in one of her most show-stopping dresses to date. Arriving at an event in the Royal Albert Hall to mark the count down to the London Olympic Games, Catherine looked simply stunning in a beautiful Jenny Packham gown. Although her enviable, glossy locks are normally a key […]

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Stand out in the dull weather by wearing brightly coloured jeans

It may not feel very warm outside but you can still give a nod to summer by donning some brightly coloured jeans. Vibrant hues are a key trend this season, with peach and ruby featuring strongly on the colour palette. Victoria Beckham Denim presents the Power Skinny Jean (£179) in poppy red and the stretchy […]

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Protect your feet from the April showers with a pair of stylish Wellington boots

With the British Isle’s set for the wettest April in recent years, owning a pair of traditional Wellington boots has never been more important. Not only are they essential for long walks through the countryside, but they will also protect your toes from city street puddles. Hunter has an extensive choice of boots on offer […]

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Spring Fashion: Chloe Coco Arnold’s style tips to help you embrace this colourful season

By CHLOE COCO ARNOLD I am an excited bunny this Spring! So far, there has been a legitimate excuse to indulge in chocolate during Easter, a sunny bank holiday and longer, brighter days. With Summer just around the corner, I can already feel the heat in my bones. The world is full of vibrant colours, […]

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Prepare for Olympic Fever with the sporty shoe collection by Rockin’ Reptile

We have uncovered a little hidden secret in the world of shoes. As regular readers will know, The Sloaney girls are rather fond of their Jimmy Choos and it takes a lot of encouragement for us to step out of them. However, we also like to discover new designers and were recently introduced to a brand […]

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GET THE LOOK – Miranda Kerr inspires us with her transitional Spring style

With the Easter holiday fast-approaching, now is the perfect time to start planning your summer wardrobe. New collections have been released both in stores and online so that you can begin working transitional pieces into your various looks. Miranda Kerr recently exhibited a practical and stylish outfit for daytime and we have selected some key […]

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Luxury e-Boutique, ‘Monica & Joe’, presents a unique and inspiring collection

Last week, The Sloaney was invited to the first birthday celebrations for the luxury e-Boutique, Monica & Joe, which were held at Soho House. The up-market online shopping destination offers a personally selected range of designer womenswear. The website was launched by a husband and wife team with over 20 years experience in the fashion […]

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Look stylish at the Cheltenham Festival with our fashion tips, straight from the catwalk

By CHLOE  COCO ARNOLD There is no official dress code for Cheltenham race goers and considering the weather can be unpredictable at this time of year, the renowned racecourse welcomes a more casual approach. They recommend that you ‘dress to impress’, which is a cue for our imaginations to take over without limitation. After all, […]

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Prepare your legs for the sunshine and follow in the steps of the Duchess of Cambridge

With much of the United Kingdom expecting to see a glimpse of sunshine this week, it is time to prepare your legs for floaty summer skirts and pretty dresses. The bare-legged look has never been more popular, with the Duchess of Cambridge and Pippa Middleton committed advocates of this style. If you are worried about […]

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Tips for how to customise your wardrobe, à la Jane Birkin!

It recently emerged that Jane Birkin covers her namesake Hermès bag with stickers to give it a unique twist. Customisation has always been a popular way to create a more exclusive style and The Sloaney has some tips to help you give key pieces in your wardrobe a special touch… Brooches Perhaps one of the […]

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As the run of fashion weeks climaxes, we bring you ‘The Sloaney Trend Report’ for AW/12

By CHLOE COCO ARNOLD There is always an exciting energy in London during Fashion Week and this year was no different. The build up to shows, trend spotting, celebrities on the FROW, along with glimpses of the who’s who of the fashion world, all creates a thrilling atmosphere. The excitement was not just restricted to […]

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GET THE LOOK – Re-create Emma Watson’s rosy look for Valentines’s Day

Emma Watson recently stepped out in a vibrant, Valentine’s Day-inspired, red ensemble, giving us some style inspiration for the most romantic day of the year. Last week, our chief fashion writer, Chloe Coco Arnold, gave some tips for how to select the most flattering shade of red to suit your hair colour. Emma Watson made no […]

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Pointed pumps return as fashionable footwear! Time to replace those skyscraper stilletos…

BY LAURA TOOGOOD There has been a universal longing by many in the fashion pack for the spotlight to move away from the skyscraper, stripper-style stilettos that have strutted down the catwalk in recent seasons. The good news is that your feet can finally breathe a sign of relief and enjoy some respite from cripplingly […]

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How to wear red on Valentine’s Day to increase your sex appeal!

BY CHLOE COCO ARNOLD Although it may seem a colour cliché, wearing red on the most romantic night of the year is proven to boost your attraction. A study carried out by Andrew Elliott of the Journal of Personality and Social Psychology, a professor of psychology at the University of Rochester in New York, showed […]

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GET THE LOOK – Follow Cameron Diaz’s lead and look elegant in lace

Hollywood A-lister, Cameron Diaz, turned heads in Paris last week when she attended a number of top designer shows. The stunning blonde looked demure in lace, which is one of Spring/Summer’s most hotly anticipated trends. Cameron opted for a white dress and paired it with muted accessories in order to create an elegant finish. You […]

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Take some seriously stylish footsteps in The Sloaney’s favourite Louboutin heels

Catching a glimpse of the trademark red sole of Christian Louboutin footwear is enough to give most shoe addicts goosebumps. Here at The Sloaney HQ, we are ardent supporters of France’s most creative stiletto designer and embrace the power of his signature scarlet sole. Here is a look at what’s new in the world of […]

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Need a designer wardrobe at your fingertips? ‘Girl Meets Dress’ is for you…

BY LAURA TOOGOOD Whether it is a drinks party, society ball or the wedding of a close friend, picking the prefect dress for a special occasion is an art. We all love to find a piece that has the ‘wow’ factor and after wearing it once to make our style statement, the dress is often […]

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GET THE LOOK: How to follow Rosie Huntington-Whiteley’s enviable daytime style

Although she is well accustomed to donning a glamorous gown for the red carpet, it is Rosie Huntington-Whiteley’s daytime style that is the envy of many. With an impeccable eye for matching separates, the English Rose is an expert at creating casual, but striking fashion statements. Investing in a pair of chic jeans is an […]

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Brand new from Burberry! The Sloaney’s favourite fresh pieces from the collection…

Burberry is one of The Sloaney’s favourite luxury brands. Cara Delevingne continues to front the collection for the iconic British fashion house and today we are selecting some of our favourite new arrivals. Spring is not too far away and every chic lady will need a stylish trench coat to combat those seasonal showers. This […]

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GET THE LOOK – How to emulate the Duchess of Cambridge’s style

With the New Year comes a new series on The Sloaney. We are starting ‘GET THE LOOK’ in order to help our readers follow some of Britain’s best loved fashion icons. In a few days time, the Duchess of Cambridge celebrates her 30th birthday and her style is praised by many. Even before she graduated […]

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A sneak peek at the Farlows window display, as styled by The Sloaney

Earlier this month, The Sloaney won the prestigious Farlows Style Challenge. Our editor, Laura Toogood, and one of our sales and advertising representatives, Francesca Ludlam, styled two country chic outfits from the autumn/winter collection. A number of London’s leading fashion bloggers and stylists were invited to take part in the challenging and the prize involved […]

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Sloaney Style: An outfit to help you shine on Christmas Day

Christmas Day is a special occasion that deserves a special outfit. As we move closer to the focal point of the festive celebrations, Sloaney Style has selected a beautiful ensemble that will help you shine during the holiday period. We have chosen this vibrant Rebecca Taylor dress (£265) as a base piece. The rich colour […]

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The ‘Kate Factor’: What distinguishes the Duchess of Cambridge as a style icon?

BY LAURA TOOGOOD Since first appearing in the limelight as Kate Middleton, the Duchess of Cambridge’s unique and elegant style has helped her become a global fashion icon. Single-handedly hailing the return of classic styling, she regularly gives a much needed boost to British retail. Whether throwing the spotlight on some of our best-loved designers, or […]

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The Sloaney’s essential style secrets for the festive party season

BY CHLOE COCO ARNOLD Christmas is such an exciting time of year and festive parties provide the ideal opportunity to express your style. Here are some practical tips for staying on trend during the celebrations. Playful patterned legs Wacky hosiery, quirky tights, whatever you choose to call them; it is officially time to explore this […]

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The Sloaney’s Top 5 Most Influential British Siblings in Fashion

Last month US Vogue announced the Olsen twins as the Best Dressed Women of 2011. Edgy and reactive choices positioned them ahead of the fashion pack and confirmed their originality. This year the sibling influence has never been more prominent and to recognise the force of family connections, The Sloaney has compiled a list of the Top 5 Most Influential British Siblings […]

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Sloaney Style: Chalet Chic is a cosy look not just for the slopes

The Alps may not have received any snow yet, but those who have booked their winter ski holiday in Europe, or further afield, will be giving thought to their wardrobe. However, Chalet Chic is a trend that should not only be reserved for high altitude and as temperatures dip across the UK, this week’s Sloaney Style provides a great way […]

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Sloaney Fashion: Put some sparkle in your flat step this Christmas

Not only have stilettos been growing dramatically in height over recent years but they have dominated the catwalks. However, with an increasing amount of press coverage highlighting the health hazards of tottering around in 6inch heels, along with several models suffering dramatic falls at fashion weeks across the globe, The Sloaney is forecasting a change of trend […]

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Sloaney Style: Country Chic

With the leaves turning a golden brown, the grass becoming dewy and the mornings misty, there is no better time of year to escape the city and take a walk through Britain’s glorious countryside. Sloaney Style has created a chic outfit for those planning to mosey through valleys or saunter across fields this autumn. Starting with the collaboration […]

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Sloaney Style: You shall go to the ball

The festive season is brimming with cocktail parties but our favourite occasion is always a glamorous ball. Whether it is white or black tie, Sloaney Style has created an outfit that is rich with electrifying glamour and draws on this season’s key trends. Gold has proven influential on the catwalks and you can give yourself the ultimate […]

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Sloaney Fashion: Style advice to take you from desk to dinner!

With Halloween and Guy Fawkes Night behind us, the party season is about to begin with a bang. As Christmas approaches our diaries become even busier than normal with festive celebrations aplenty. Dressing to go straight from work to a drinks party – with no time for a pampering session at home beforehand – can […]

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Sloaney Style: City Elegance

Are you aspiring to breeze through the city streets with an air of elegance this season? The latest edition of Sloaney Style provides you with an effortless way to ooze sophistication, by combining nude and gold tones with some classic black trousers. If you want to react to an emerging trend, then Cigarette Pants are a must have item […]

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Sloaney Style: Mix textures and dress to impress in contemporary winter glamour

In recent years sequins have become a recurring trend and are especially prominent during the festive period. As party season approaches Sloaney Style suggests the time has come to shimmer under the moonlight and embrace this glamorous look. A Little Black Dress is a wardrobe essential and this sequin and bead-embellished LBD by Anna Sui(£440) will give your party […]

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Sloaney Fashion: Kate Middleton heralds the return of the glamorous long dress

The Duchess of Cambridge was pictured wearing another stunning Jenny Packham gown last night when she hosted a dinner with the Duke at St James’s Palace for the National Memorial Arboretum Appeal. The Grecian inspired dress accentuated her slim waist and aptly highlighted her poppy. Long hemlines are making a return this season and they are ideal […]

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The Sloaney will style the prestigious Farlows window display on Pall Mall

Yesterday The Sloaney received some exciting news; we have been announced as the winner of the Farlows Style Challenge! As regular readers will know, The Sloaney was recently invited to compete along with some of London’s leading fashion bloggers and stylists for the opportunity to dress the prestigious windows on Pall Mall. Following a week of voting – which saw over 500 […]

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Sloaney Fashion: Best Dressed at London Fashion Week

Although Pippa Middleton’s appearance at London Fashion Week prompted the cameras to flash, she failed to make a significant mark in the style stakes. Rather, British model Rosie Huntington-Whitley, earns credit for her chic outfits. The trench coat has long been a wardrobe staple and Rosie modelled it gracefully when arriving at the Burberry show. Another stylish lady to receive […]

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