About Us


The Sloaney: It’s time for a little bit of luxury  


The Sloaney is a luxury publication that features fashion, beauty, travel and lifestyle news. It was founded by the current Editor, Dr. Laura Toogood. Although its name was inspired by the exclusive surroundings of Sloane Street, which is located in the upmarket London district of Knightsbridge, The Sloaney has a global agenda. It presents a British view on worldwide luxury and commands an International audience, with New York the second most popular city for readership.

The Sloaney was launched during the latter part of 2011 and the editorial team comprises a growing number of talented, experienced writers who are experts in their field. Our editorial content includes general interest features, a range of lifestyle, beauty and well-being tips, as well as reviews of all the top products and places to dine or visit. We recommend only the best for our readers and this is typically informed on the basis of firsthand experience.

In spring 2013 Sloaney TV added a further dimension to the editorial content, with events and many features now supplemented by film coverage. Sloaney TV is designed to be watched on your smartphone and, with a quick turnaround time, our reporters bring readers interactive features from many of the top launches and venues around the world.

We have been invited to film at a number of VIP events and special occasions. These have included: Golden Globes; Monaco Yacht Show; London Fashion Week; Aston Martin Preview; Badminton Horse Trials; Royal Ascot’s Royal Enclosure; RHS Chelsea Flower Show; Hudson Jeans Campaign Launch at Selfridges with Georgia May Jagger; Heston Blumenthal’s Eyewear Launch; the Worldwide Premier of the BMW i3 and Mini; Waterford Crystal’s Contemporary Collection launch and the iCandy 80th Anniversary Party, to name a few.

Sloaney TV also produces mini-documentaries for travel features and we have filmed at the luxurious Intercontinental in Marseille, Villa San Michele in Tuscany, Hotel Helvetia & Bristol in Florence, La Residencia in Deia, La Mamounia in Marrakesh, while also making a special visit to tour the home of Pommery Champagne in France.

Contact Editorial: editor@thesloaney.com | Contact TV: sloaneytv@thesloaney.com

Find out how to feature in The Sloaney here


The Sloaney Team Quick Contact List


Editor-in-chief & Travel Editor 

Laura Toogood | editor@thesloaney.com

Sloaney TV Editor 

Sarah Bacon | sloaneytv@thesloaney.com

Social Correspondent 

Katie Ann Lamb | social@thesloaney.com

Senior Features Writer

Natasha Eddery | natasha.eddery@thesloaney.com (Beauty/Fashion/Lifestyle)


Natasha Eddery, Laura Toogood, Katie Ann Lamb, Emily Bennion | editor@thesloaney.com

Men’s Features

James Haskell | mensfeatures@thesloaney.com

Fashion Editor 

Chloe Coco Arnold | fashion@thesloaney.com  

Feature Writers

Rosemin Anderson; Carlo Pandian; James Toogood; Cat Gray; Charlotte Dainton; Becky Gray; Emily Bennion; Gosia Brzezinska; Sarah Henton; Andrew Curry; Rachel Collison; Darren Fullerton | via editor@thesloaney.com

Food Writers

Antony Newton; Emily Bennion; Adil Azim | food@thesloaney.com

Junior Writer 

Ella Bunting | via editor@thesloaney.com

Sloaney TV Producers 

Sarah Bacon; Ceara McEvoy (Twitter @CearaMcEvoy) | sloaneytv@thesloaney.com





Dr. Laura Toogood

Laura holds a PhD in Social Informatics and is an experienced features journalist. She previously worked for the national titles within the Associated Newspapers group. Laura has written for the Irish Daily Mail, Mail on Sunday and also worked in Current Affairs at the BBC. Laura oversees all aspects of The Sloaney but has a particular interest in the travel pages. Read more here.

Contact: editor@thesloaney.com

Twitter: @laura_toogood / Facebook: facebook.com/laura.toogood

Sloaney TV Editor

Sarah Bacon

Sarah is the daughter of a film producer and has experience in both editing and production.  She also has extensive travel knowledge and has visited a number of luxurious holiday destinations in Europe, the Caribbean and United States of America, to name a few. Her writing interests include beauty, sport and general lifestyle topics.

Contact The Sloaney TV Department here.

Senior Features Writer

Natasha Eddery

An experienced features journalist, Natasha has a first class honours degree in Film, an MA in Creative and Professional Writing and is also a screenwriter. The daughter of former Champion flat racing jockey, Pat Eddery, she has extensive knowledge of horseracing and her interests span film, culture, fitness and lifestyle. Natasha writes on a number of topics, including Fashion, Beauty and Lifestyle. Read more here.

Twitter: @NatashaEddery

Contact: natasha.eddery@thesloaney.com

Fashion Writer

Chloe Coco Arnold

A graduate of the London College of Fashion, Chloe has worked as a fashion model for leading European agencies for the last ten years. Currently signed to Morgan The Agency and Industry People, Chloe also works as a freelance stylist for a number of top publications and has an enviable eye for interpreting trends. Read more here.

Contact: Via the Editor or fashion@thesloaney.com / chloe.arnold@thesloaney.com

Social Correspondent

Katie Ann Lamb

Katie Ann Lamb was educated at Stowe before studying for a degree in Marketing and Management at Newcastle University. The daughter of former England cricketer Allan Lamb, Katie regularly attends premier sporting events and social occasions. She has previously worked for a number of premium brands, including Harrods and ‘Champagne for Life’.

Contact: social@thesloaney.com

Twitter: @katieannlamb

Men’s Feature Writer

James Haskell

James Haskell is an England rugby player who plays professionally with WASPs and also has a keen interest in country and field sports, such as shooting. James will be focusing on Men’s Features, in particular sport, health and fitness. However, broader feature topics will also be considered. James has launched a number of products related to this area and more information can be found on his website. Read more here.

Twitter: @jameshaskell

Contact: mensfeatures@thesloaney.com

Feature Writers

Rachel Collison

Rachel has been involved in luxury for many years, working for Champagne for Life and the Global Party. Rachel’s main focus is maternity features and she is interested in products and/or services that are related to pregnancy, motherhood or babies.

Contact: via the Editor editor@thesloaney.com or directly: rachelcollison@outloook.com

Cat Gray

Born and bred in Scotland, Cat Gray graduated from the University of Edinburgh in 2010 with a 2:1 in Business Studies. Proud of her roots, Cat covers our Scottish related features and has a particular interest in the arts and entertainment sector. She also writes for our Beauty Pages.

James  Toogood

James graduated from Edinburgh University with a First Class Honours Degree and writes occasional features for The Sloaney. A qualified ski instructor, James is also an accomplished hockey player. He has a broad range of interests and particularly enjoys writing about sport, leisure and lifestyle.

Contact: james.toogood@thesloaney.com

Becky Gray

Becky is a model, art graduate and author of leading Irish lifestyle and fashion blog, BeckyDazzler. Becky has also styled shoots for a number of leading publications such as the Irish Times.

Contact Becky here

Charlotte Dainton

Charlotte is an actress and model who has trained at RADA. She is an occasional contributor to our travel section.

Iida Heikkinen

Iida Heikkinen is the founder of the London-based antique jewellery blog Decades of Elegance, which is a blog that brings unique pieces of antique jewellery to its readers and shows how these can be worn alongside contemporary fashion. Iida contributes pieces about antique jewellery to The Sloaney. 

Gosia Brzezinska

Gosia writes a variety of features for The Sloaney and also assists with filming for Sloaney TV.  She has a passion for politics and graduated with an MA in Political Communication from Cardiff University. Originally from Poland, Gosia has been living in London for several years.

Contact Gosia here

Emily Bennion

Emily enjoys writing about a broad range of topics. She has a particular focus on everyday beauty and dining.

Carlo Pandian

Carlo Pandian is an Italian expat that loves writing about London, wine and hyper-local food. You can find him on Twitter @carlopandian.

Rosemin Anderson

Rosemin is a high-end copywriter and luxury journalist with experience across many sectors. She is also the founder of Rosa PR. 

Twitter: @RoseminAnderson

Food Writers

Antony Newton

Antony has worked in the food and beverage industry for more than 10 years. He enjoys discovering hidden gems throughout Europe and has a particular fondness for the South of France.

Adil Azim

Adil has an MBA from the University of Cambridge. He grew up in Abu Dhabi and has lived in London for the last 10 years. He previously worked at Barings and his journey as a food critic began as a hobby. Adil has dined in many of the top restaurants in London and around the world. He firmly believes that ambiance is just as important as a menu.

Contact Adil here

Junior Writer

Ella Bunting

Ella Bunting joined The Sloaney team in August 2013 as a Junior Writer. Ella is from Wiltshire and has a passion for horses and farming. She is interested in writing about a wide range of topics and her first feature was for our Beauty Pages. She reviewed a brand new tanning product to hit the UK market and you can read it here.

Ella can be contacted via our Editor here.

Twitter: @FarmerGurlll

Contact all writers: editor@thesloaney.com

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